Measuring analogue and digital holistically!
“We offer decision-makers a new, unique tool that quickly, easily and directly collects, analyses and optimises the customer journey - virtually at the touch of a button.“
About touch361
touch361, based in Munich, is specialized in data-driven Customer Centricity. We have developed a modular CX software solution that is unique in its impact measurement. Our start-up is based on the cross-industry and cross-disciplinary experience of four entrepreneurs and multiple founders from over 500 projects. Offline and online, innovation-driven.
Our client portfolio includes international companies from relevant industries such as aviation & tourism, lifestyle & cosmetics, consumer goods (FMCG), retail, finance (banking & insurance), healthcare, TV media, automotive as well as digital and consulting agencies.
Comprehensive measurement of ALL touchpoints
Zero-Party Data
Drive data-driven decisions with generated primary data
Offline & Online Channels
Holistic touchpoint impact analysis of all campaigns in B2B, B2C & B2B2C
Audience
Analyse and understand target group segments (Data Driven Segmentation)
Customer Journey
touch361 CX software solution calculates consistent metrics for millions of customer journey combinations
Added value for our clients

Why touch361?
What makes us different
Our solution is unique. Typical attribution models only cover the digital customer journey and are based on third-party data.
Typical Mafo surveys, on the other hand, do not have the intelligence of our solution.
Typical Mafo surveys, on the other hand, do not have the intelligence of our solution.
One solution for all customer-oriented companies
The touch361 technology provides valuable insights and foundations for all customer-oriented companies. For corporations as well as for medium-sized businesses - no matter if B2B, B2C or B2B2C.
What do we need to measure your campaigns holistically?
How could a first use case look like?
Briefing
In an initial meeting we clarify all the key data necessary for the analysis.
For this purpose, we have standardised questionnaires (by sector) that take about 60 minutes.
For this purpose, we have standardised questionnaires (by sector) that take about 60 minutes.
Touchpoint-Audit
After the initial consultation, you send us the entire (standardised) list of offline & online touchpoints to be analysed as part of your campaign.
We cover all classic channels from radio, print, out of home, events, sponsoring, PoS consulting to TV.
We cover an even broader spectrum in the digital landscape: including all relevant social media channels, visibility and usage via search engines such as Google, online banner advertising (display) or forums/communities.
We cover all classic channels from radio, print, out of home, events, sponsoring, PoS consulting to TV.
We cover an even broader spectrum in the digital landscape: including all relevant social media channels, visibility and usage via search engines such as Google, online banner advertising (display) or forums/communities.
Dashboard access
In real time, the touch361 CX software imports all data into the dashboard, so you have full control over your advertising activities.
Our experienced account managers will guide you through the data interpretation of your results.
Our experienced account managers will guide you through the data interpretation of your results.
The touch361 CX software guarantees valid results
Optimisation of customer centricity
Modular impact measurement of all brand value factors, touchpoints & loyalty drivers within the framework of customer experience management
Datadriven target group segmentation
Consumer Insights: high segmentation level according to all customer groups, (demographic) characteristics & lifestyles
Increasing sales
Opening up new channels, touchpoints, audience segments and strategies, while reducing ineffectiveness
Total data sovereignty and quality
No data dependency on platforms or third-party providers.
Independent primary data collection guarantees data quality & sovereignty
Independent primary data collection guarantees data quality & sovereignty
CI compliant & customized
Our modules can be customised for specific use cases on request
GDPR compliant
GDPR compliant and future-proof - not subject to regulation
What our clients say...
"After a straightforward briefing, touch361 conducted a very comprehensive touchpoint analysis for Austrian in two target groups.
After the field phase, we received a professional dashboard presentation with partly surprising results, which offered us good approaches to the holistic impact of our spendings and resources."

„After various discussions and offers with vendors for marketing attribution models and customer journey analysis, we decided on touch361's innovative solution.
Unlike conventional methods that cannot calculate the impact of online and offline metrics holistically, touch361 collects consistent, measurable and actionable metrics with a unique approach."

"Valid data is a very important basis for successful customer experience management in the long term. To obtain such data, the method must be right.
Only with high-quality primary data, such as collected by touch361, can we measure customer experiences, because experiences happen in people's heads."

"Thanks to touch361's smart technology, we can measure our digital and OoH campaigns holistically, generating relevant optimisation potential for our media budget & marketing strategies."

„This is the tool the market has been waiting for. It provides clear statements on the impact of each touchpoint, off- and online, as well as clear recommendations for action to increase campaign impact, and at the same time, continuous monitoring of success.
It finally puts marketing back at the helm."

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