Measuring analogue and digital holistically!
“We offer decision-makers a new, unique tool that quickly, easily and directly collects, analyses and optimises the customer journey - virtually at the touch of a button.“
About touch361
touch361, based in Munich, is specialized in data-driven Customer Centricity. We have developed a modular CX software solution that is unique in its impact measurement. Our start-up is based on the cross-industry and cross-disciplinary experience of four entrepreneurs and multiple founders from over 500 projects. Offline and online, innovation-driven.
Our client portfolio includes international companies from relevant industries such as aviation & tourism, lifestyle & cosmetics, consumer goods (FMCG), retail, finance (banking & insurance), healthcare, TV media, automotive as well as digital and consulting agencies.
Comprehensive measurement of ALL touchpoints
Added value for our clients
Why touch361?
What do we need to measure your campaigns holistically?
How could a first use case look like?
The touch361 CX software guarantees valid results
What our clients say...
"After a straightforward briefing, touch361 conducted a very comprehensive touchpoint analysis for Austrian in two target groups.
After the field phase, we received a professional dashboard presentation with partly surprising results, which offered us good approaches to the holistic impact of our spendings and resources."
„After various discussions and offers with vendors for marketing attribution models and customer journey analysis, we decided on touch361's innovative solution.
Unlike conventional methods that cannot calculate the impact of online and offline metrics holistically, touch361 collects consistent, measurable and actionable metrics with a unique approach."
"Valid data is a very important basis for successful customer experience management in the long term. To obtain such data, the method must be right.
Only with high-quality primary data, such as collected by touch361, can we measure customer experiences, because experiences happen in people's heads."
"Thanks to touch361's smart technology, we can measure our digital and OoH campaigns holistically, generating relevant optimisation potential for our media budget & marketing strategies."
„This is the tool the market has been waiting for. It provides clear statements on the impact of each touchpoint, off- and online, as well as clear recommendations for action to increase campaign impact, and at the same time, continuous monitoring of success.
It finally puts marketing back at the helm."
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