CX measurement of ALL consumer touchpoints!
"One dashboard that quickly, easily and directly analyzes and optimizes the Customer Experience at every touchpoint - practically at the touch of a button"
About touch361
touch361, based in Munich, was founded by Achim Kussmaul and Hakan Han. In touch361 is the cross-industry and cross-disciplinary experience of several entrepreneurs, developers & scientists from over 1,500 projects. Offline as well as online, innovation driven.
Our organization is specialized in market and media research on Customer Experience (CX) based impact measurements of all touchpoints, customer groups, employees and use cases in the company.
The touch361 CX software solution is customizable, methodologically flexible and unique in its impact measurement and business intelligence. It is at the heart of the company and is used in relevant industries such as aviation & tourism, lifestyle & cosmetics, consumer goods industry (FMCG), retail, education, finance (banking & insurance), healthcare, TV media, automotive as well as digital and consulting agencies.
Every software is only as strong as the team behind it!
touch361 CX Solution
touch361 is a CX software solution in market and media research for measuring the impact of all offline and online touchpoints, marketing channels, customer experiences and brand value factors along the Customer Journey.
From established market and competitive analyses to methodologically complex AI approaches, touch361 CX solution has analyzed & evaluated more than 10 million Customer Journeys on user-level so far.
Zero-Party-Data
Big Picture
Audience
(Data Driven Segmentation)
Customer Journey
touch361 Decision Maker Dashboard

Why touch361?
What makes us different?
One solution for all customer-oriented companies
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Date protection: your personal data is safe here.
Details can be found in the privacy policy.
touch361 Data
USER LEVEL DATA
DATA DRIVEN SEGMENTATION
DATA FOR GROWTH
DATA SOVEREIGNTY
DATA MERGE AND EXPORT
GDPR COMPLIANT
touch361 Software Modules
CUSTOMER EXPERIENCE
CUSTOMER JOURNEY
BRAND EQUITY
PRODUCT EXPERIENCE
TREND ANALYSIS
Campaign Measurement
What might a Customer Journey analysis look like?
Briefing
For this purpose, we have standardised questionnaires (by sector) that take about 60 minutes.
Touchpoint-Audit
We cover all classic channels from radio, print, out of home, events, sponsoring, PoS consulting to TV.
We cover an even broader spectrum in the digital landscape: including all relevant social media channels, visibility and usage via search engines such as Google, online banner advertising (display) or forums/communities.
Dashboard access
Our experienced account managers will guide you through the data interpretation of your results.
What our clients say...




