Measuring analogue and digital holistically!

“We offer decision-makers a new, unique tool that quickly, easily and directly collects, analyses and optimises the customer journey - virtually at the touch of a button.“

About touch361

touch361, based in Munich, is specialized in data-driven Customer Centricity. We have developed a modular CX software solution that is unique in its impact measurement. Our start-up is based on the cross-industry and cross-disciplinary experience of four entrepreneurs and multiple founders from over 500 projects. Offline and online, innovation-driven.

Our client portfolio includes international companies from relevant industries such as aviation & tourism, lifestyle & cosmetics, consumer goods (FMCG), retail, finance (banking & insurance), healthcare, TV media, automotive as well as digital and consulting agencies. 

Comprehensive measurement of ALL touchpoints

Zero-Party Data

Drive data-driven decisions with generated primary data

Offline & Online Channels

Holistic touchpoint impact analysis of all campaigns in B2B, B2C & B2B2C

Audience

Analyse and understand target group segments (Data Driven Segmentation)

Customer Journey

touch361 CX software solution calculates consistent metrics for millions of customer journey combinations

Added value for our clients

What makes us different

Our solution is unique. Typical attribution models only cover the digital customer journey and are based on third-party data.
Typical Mafo surveys, on the other hand, do not have the intelligence of our solution.

One solution for all customer-oriented companies

The touch361 technology provides valuable insights and foundations for all customer-oriented companies. For corporations as well as for medium-sized businesses - no matter if B2B, B2C or B2B2C.

What do we need to measure your campaigns holistically?
How could a first use case look like?

Briefing

In an initial meeting we clarify all the key data necessary for the analysis.
For this purpose, we have standardised questionnaires (by sector) that take about 60 minutes.

Touchpoint-Audit

After the initial consultation, you send us the entire (standardised) list of offline & online touchpoints to be analysed as part of your campaign.
We cover all classic channels from radio, print, out of home, events, sponsoring, PoS consulting to TV.
We cover an even broader spectrum in the digital landscape: including all relevant social media channels, visibility and usage via search engines such as Google, online banner advertising (display) or forums/communities.

Dashboard access

In real time, the touch361 CX software imports all data into the dashboard, so you have full control over your advertising activities.
Our experienced account managers will guide you through the data interpretation of your results.

The touch361 CX software guarantees valid results

Optimisation of customer centricity

Modular impact measurement of all brand value factors, touchpoints & loyalty drivers within the framework of customer experience management

Datadriven target group segmentation

Consumer Insights: high segmentation level according to all customer groups, (demographic) characteristics & lifestyles

Increasing sales

Opening up new channels, touchpoints, audience segments and strategies, while reducing ineffectiveness

Total data sovereignty and quality

No data dependency on platforms or third-party providers.
Independent primary data collection guarantees data quality & sovereignty

CI compliant & customized

Our modules can be customised for specific use cases on request

GDPR compliant

GDPR compliant and future-proof - not subject to regulation

What our clients say...